The Hub Arcade is an existing Ground + 2 level mixed-use building on Little Collins St in the CBD, originally constructed in the late 1960s. Rejuvenating this tired and relatively unnoticeable address on one of Melbourne’s most boutique and high-end streets, meant that the design response and interface with Little Collins Street, had to be respectful, yet bold. The façade design is a contemporary take on the surrounding heritage context, respecting the past whilst creating a relevant adaptive re-use outcome.

A new, exclusive, and hidden laneway entrance to the restaurants and bars above, is tucked along the side of the site, building on Melbourne appetite for laneway adventure and discovery. The laneway continues through an internal arcade directly to the renowned neighbouring Royal Arcade.

With light touch modification to the existing building, AOA and the consultant team have designed a series of new hospitality and retail outlets that will optimize the existing building while adding a new and exciting venue to the CBD. Spanning over four levels, 318 Lt Collins St will be a prominent destination for shopping and leisure, invigorating one of Melbourne’s forgotten laneways.